In April, San Francisco-based major care firm One Medical revealed an eye-popping compensation bundle for its chief government and chairman, Amir Dan Rubin. His $199 million payday, significantly noteworthy at an organization that has but to show a revenue, made Rubin the second-highest-paid CEO in the US final yr — however solely on paper.
About $197.5 million of his pay is in inventory choices. For Rubin to get all that money, the inventory of One Medical, traded as 1Life Healthcare, should rise sharply over the subsequent seven years, to almost triple its present value.
In brief, his compensation is much less a fast jackpot than a normal assertion of One Medical’s bold imaginative and prescient of major care that’s extra accessible, technologically enabled and patient-friendly, whereas reducing well being prices for employers and people.
A great deal of different corporations, starting from small start-ups to bigger, extra established corporations, are promoting comparable ideas of latest and improved major care.
Some provide it on to people; others goal Medicare enrollees. Maybe probably the most promising clients are employers, who insure an estimated 157 million U.S. employees and their dependents, and have lengthy been annoyed with spotty major care and perpetually rising well being prices.
The “direct” major care corporations, as they’re usually referred to as, face stiff competitors from each other in addition to the big regional well being programs and their affiliated doctor teams, which nonetheless dominate the sphere.
Analysts say these rising major care corporations have vital room for progress due to mounting frustration with the medical established order and since they presently have solely a tiny share of the $260 billion U.S. major care market.
“I feel that, in the end, they’re going to develop in acceptance and accumulate sufferers and entice clinicians that need to present a unique degree of care,” mentioned Richard Shut, managing director of well being fairness analysis at Canaccord Genuity in Nashville, Tennessee. However he added that “all of those corporations mixed might develop very considerably and simply put a dent within the general system.”
Additionally vying for a share of the first care market are pressing care facilities and walk-in clinics at retailers comparable to Goal and pharmacies comparable to CVS, along with telehealth corporations like Teladoc and Docs on Demand.
In a pointy reminder of the aggressive challenges forward, the share costs of One Medical and Teladoc sank in mid-March after Amazon introduced plans to start providing its telehealth and residential go to service as an worker profit nationwide.
“Amazon is a risk, as a result of Amazon is aware of methods to attraction to shoppers,” mentioned Gary Kurtzman, a Wharton Enterprise College lecturer and managing director of Prostasia Well being, a well being tech funding advisory agency.
The attraction of those corporations has grown as employers more and more search to handle a scarcity of high-quality major care and cut back spending on the well being of their workforce, mentioned Ellen Kelsay, CEO and president of the Enterprise Group on Well being, which represents giant employers.
Research present a powerful correlation between entry to major care and decrease spending on costly medical providers comparable to ER visits, surgical procedures and hospital admissions. But in the US, major care accounts for under round 5% to 7% of whole well being spending, in contrast with 14% within the 36 member nations of the Group for Financial Cooperation and Improvement.
The massive wager of One Medical and firms like it’s that larger spending on major care will fatten their backside strains whereas decreasing general well being prices for his or her purchasers.
A research printed final yr in JAMA Community Open confirmed that workers of Hawthorne, California-based SpaceX who acquired most of their major care at One Medical’s on-site well being clinic generated 109% extra in spending on major care however 45% much less on well being care general than those that used One Medical sometimes or by no means.
These direct major care corporations usually provide a digital platform as the primary level of contact, which allows members to make appointments and textual content, electronic mail or video chat 24/7 with their medical suppliers.
They wed that expertise to brick-and-mortar clinics staffed by docs, nurse practitioners and medical employees, the place members can go for checkups, prescribed drugs, lab assessments, scans, vaccinations, bodily remedy and psychological well being visits. The sufferers usually get extra time with their suppliers than in a conventional medical workplace.
One Medical’s focus is enhancing well being look after “a number of stakeholders concurrently,” Rubin mentioned in a current interview with KHN. “How can we delight shoppers, serve employers and payers? How can we make medication the perfect atmosphere for suppliers to work in?”
A part of the corporate’s reply is to place docs on wage quite than paying a payment for each go to. That eliminates the stress to e book plenty of visits, which Rubin mentioned helps physicians spend extra time with every affected person.
One Medical will provide its mixture of telehealth and in-person visits in 22 metropolitan areas round the US inside a yr or so, up from 9 in 2020, Rubin mentioned. It had almost 600,000 members on the finish of March, up 31% from a yr earlier. When One Medical began in 2007, it bought solely particular person memberships, for which it presently fees $199 a yr. Nevertheless it has since moved more and more into the employer market. Anecdotally, its sufferers are pleased with the care they get.
“One Medical says your appointment is at 10 a.m., and my nurse practitioner is strolling out at 10 a.m. to get me,” mentioned Kathleen Wiegand, 63, a One Medical member in Washington, D.C. “I’ve by no means needed to look forward to an appointment.”
Brentwood, Tennessee-based Premise Well being is the most important participant within the employer section of the direct care market, with over $1 billion in annual income, 11 million employer-sponsored members by way of 1,600 giant company and municipal employers and about 850 well being facilities. Most of these facilities are on the worksites of its company and native authorities clients.
“Our wager going ahead is that it’s the mix of digital and bodily entry that can drive sustained worth and higher expertise for the member, as a substitute of pure digital or pure bodily,” mentioned Jami Doucette, president of Premise.
Doucette mentioned his firm offers an entry level to medication that’s “a substitute for major care physicians owned by hospitals who’re pushed by quantity of costly procedures.”
Eden Well being, a start-up headquartered in New York Metropolis, offers an analogous service to small and midsize employers, and can also be contracting immediately with business actual property corporations that need to present on-site medical amenities for the companies which can be their tenants.
Because the pandemic eases and lots of employees return to places of work with security on their minds, offering on-site medical care can assist business landlords command larger rents, mentioned Matt McCambridge, Eden Well being’s 29-year-old co-founder and CEO. “What the landlords try to do is craft an amenity bundle that permits them to be a class-A, high-end location, and well being can be a key a part of that,” he mentioned.
San Francisco-based start-up Ahead Well being, however, markets itself completely to people. It fees a flat month-to-month payment of $149 for entry to digital well being, in-person visits and expertise the corporate says can scan for indicators of pores and skin most cancers, carry out genetic analyses and return complete blood check ends in 12 minutes.
Whereas positioning themselves as “disrupters” in an business that emphasizes quantity of providers over well being, many direct care corporations nonetheless take part within the networks of their members’ well being plans, and a few obtain fee-for-service funds from these plans.
One Medical, for instance, will get about 37% of its income from such funds.
“That’s simply the way in which the U.S. well being system is organized. If you wish to simply serve folks, you say, ‘Hey, I settle for your insurance coverage.’ And if you wish to simply serve employers, you say, ‘I’m in your community,’” Rubin mentioned.
“However the highly effective factor is that with out altering how the system pays, we will nonetheless cut back the price of care,” he added. “We don’t have to attend for some legendary unicorn of a reimbursement system to get these sorts of outcomes.”
This story was produced by KHN, which publishes California Healthline, an editorially impartial service of the California Well being Care Basis.