Papua New Guinea (PNG) Covid-19 outbreak, vaccine marketing campaign

A well being employee prepares to do assessments for Covid-19 coronavirus exterior a makeshift clinic in a sports activities stadium in Port Moresby on April 1, 2021.

Gorethy Kenneth | AFP | Getty Photos

Misinformation on social media is hindering Papua New Guinea’s vaccination efforts.

Many individuals are hesitant about inoculation resulting from false data being unfold concerning the vaccines whilst coronavirus circumstances are surging, based on the PNG’s Covid-19 response controller.

The nation reported 1,730 circumstances and 12 deaths between March 29 and April 4, based on a joint report from the World Well being Group and the PNG nationwide well being division.

An infection circumstances noticed a contemporary surge in February and PNG has reported 7,839 circumstances to this point, information from Johns Hopkins College confirmed. Nonetheless, the consensus is that the precise quantity is far larger, hid by low testing capability and different logistical difficulties.

“Now we have been lulled into kind of a way of complacency, false sense of safety that we’ve gotten over that first wave, that we had been dreading,” David Manning, PNG’s Covid-19 nationwide pandemic response controller, instructed CNBC’s Will Koulouris.

Positioned north of Australia, Papua New Guinea is an island nation that is closely forested and has a inhabitants of fewer than 9 million individuals.

After all, that is attributed to vaccine hesitancy, and you’ll attribute that to a lack of know-how.

David Manning

nationwide pandemic response controller, Papua New Guinea

The Nationwide Capital District, dwelling to PNG’s capital, Port Moresby, has the best variety of reported circumstances, adopted by the Western province the place the an infection fee can be climbing.

A mixture of occasions — funerals, holidays and the resumption of colleges — led to the “steady transmission of the virus,” William Pomat, director of PNG’s Institute of Medical Analysis, instructed CNBC final week.

Vaccine hesitancy

The island-nation has vaccinated fewer than 600 people so far, putting it way behind schedule, according to Manning.

“Of course, this is attributed to vaccine hesitancy, and you can attribute that to a lack of awareness — basically, information around, if there are any side effects of the vaccine and the false news that’s being propagated through social media,” he said, adding there’s comparatively less pushback from vaccine skeptics in urban areas.

Battling misinformation

Manning said Facebook reached out to PNG asking how the social network could help dispel some of the misinformation being spread, but he did not expand on the details of that conversation.

Facebook launched a public education campaign in PNG this week to help users there learn how to identify and combat health misinformation. It will run for five weeks and include graphics and videos in multiple languages.

“For this campaign, we are focusing our efforts further to target Covid-19 and vaccine related misinformation, ensuring that Papua New Guineans are able to scrutinise what they are seeing against official public health resources,” Mia Garlick, director of public policy for Australia, New Zealand and Pacific Islands at Facebook said in a statement Wednesday.

“This campaign also adds on to a prompt we launched in Papua New Guinea last week to
provide local users with Covid-19 prevention tips,” Garlick added.

Stressed health-care infrastructure

The outbreak is putting excessive stress on PNG’s already poor health-care infrastructure.

International organizations such as Medecins Sans Frontieres (MSF) have warned of an imminent collapse. Many frontline health-care workers, who are already few in numbers, are falling ill with Covid-19, experts said.

“If they get sick, then we won’t have anyone standing — not only for Covid, but other diseases and so on,” said Pomat from the Institute of Medical Research.

He explained that Covid testing is only being done for those who “might show up (at) a health facility when they are showing symptoms, and those who are volunteering to go in.”

Even then, hospitals and medical facilities are running out of components needed to carry out those tests.

While PNG is working with its development partners, including Australia, to secure supply of more test kits and components, it has also implemented tighter social restrictions. For example, shops have been asked to deny entry to people not wearing masks while inter-provincial travel is strictly regulated.

Manning said the pandemic response needs to be tailored to PNG’s coastal communities as well as the highlands region where even at the best of times, it’s tough to deliver health care, police or government services.

“So we’ve now shifted our focus from a national response to a provincial response, and working closely with those provincial health authorities that are currently being inundated with surges,” he said.

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