Social media is something all businesses need to grow. When you are starting out, it takes a lot of time and effort to get started. So you did a little research, signed up for multiple accounts and added a bit of content, but haven’t seen any results yet.
When you use social media properly, you can generate quality leads for your business. You educate potential customers and interact with them early in the buying process.
However, if you make some common mistakes, you will not see the benefits of leveraging social media for your business.
Here are the five most common mistakes businesses make with social media:
Dealing with SEO
Social media and search engine optimization are two peas in one pot. If you want to be successful on social media, you need to include SEO in your strategy.Search Engine Optimization Use keywords that are relevant to your business. These are words and phrases you will come across in your research, so be sure to include them in the content you create and share on your social networks.
Treats all social networks the same
Not all social networks are the same, so it’s important to know the differences in order to make the most of them. Sites like Google+ and Facebook are visual networks. That means having photos and videos that will attract followers and fans.
Twitter is more of a news-based network so it’s important to include links to more information in your tweets.
Measuring your metrics will help you further optimize your presence across multiple networks. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Look for emerging trends and patterns in different types of content.
Facing social reach
On social media, it’s important that you focus on the potential reach of your content. It’s not just for the people you come into direct contact with. Social networking is all about branching out. You never know where your business might gain a foothold with others, so make sure you do what you can to reach out to:
Email customers and prospects to encourage them to follow you on social media
Promote your profile wherever you can – add links to your website, store signage, print ads, and business cards and emails
Create valuable content that others want to share. When they share your content, more awareness of your brand will be created, gaining more followers and connection with your business
Add social sharing buttons to your blog posts and web content to make sharing easier
Forgot to generate leads
While it is important to create brand awareness, your business will not succeed unless you generate and act on leads that can convert into sales.
Write effective calls to action to encourage people to take certain actions, such as signing up for your newsletter or downloading a free eBook. In exchange for the freebie, they will give you some info about themselves.
A good call to action will:
- Use numbers to be more specific
- Create a sense of urgency with words like “today” and “now”
- Tell people what they should do
- Sitting at the top of the website
Skipping traditional marketing
Social media marketing is great, but it’s not meant to be a complete replacement for traditional marketing. Not everyone uses social media; therefore, it is important to incorporate other forms of marketing to make it more successful. That includes print ads and commercials for TV and radio.
A business needs social media to be successful, but it also needs to know how to use social media properly. Making mistakes is not uncommon, but learning from them and making changes to your strategy that will make a difference in how much success you see.
Did you make any of these mistakes? What have you learned from your experience?