LG Unveils Asia-Tailored Innovations at Busan InnoFest

LG Electronics is showcasing its latest products and region-specific solutions at LG InnoFest 2026 APAC in Busan, Korea. The event, held from April 7–10, marks the finale of LG’s 2026 InnoFest series, bringing together 200 partners and media representatives from 20 Asia-Pacific countries. This gathering aims to strengthen collaboration and share business strategies, emphasizing LG’s commitment to the region’s diverse markets.

Under the theme “Innovation, Forward Together,” the exhibition highlights LG’s products tailored to Asian consumers. It demonstrates how LG’s K-Tech innovation delivers practical home solutions for diverse Asian markets, drawing on cultural elements that resonate across the region.

Clothing Care Innovations for Asian Homes

LG is expanding its laundry portfolio with a WashTower lineup, including a 25-inch model designed for Asian homes. The lineup also features 24-inch and 27-inch versions, emphasizing space efficiency and convenience. These models reflect LG’s understanding of varied housing environments across Asia, catering to both compact and larger spaces.

New top-load washers enhance fabric care with AI Direct Drive technology, optimizing wash motions based on fabric type and soil level. TurboWash 3D completes cycles in under 30 minutes, while an automatic dispenser reduces detergent refills. This innovation addresses the need for time-saving and efficient laundry solutions in fast-paced Asian lifestyles.

The LG WashCombo strengthens drying solutions with Inverter HeatPump technology, focusing on energy efficiency, a critical concern for Asian consumers. LG also offers commercial laundry solutions with customizable wash programs and open API connectivity, targeting high-frequency, long-hour operations. A new commercial washer-dryer HeatPump Combo, integrating washing and drying in a single unit, is set for global expansion following success in Korea.

Kitchen Solutions Tailored for Asia

LG’s new refrigerators feature the Fit & Max design, including a Zero Clearance Hinge for seamless built-in appearances, ideal for compact Asian kitchens. The Ice Solution offers four ice options—Craft Ice™, Crushed, Cubed, and Mini Craft—catering to the region’s high ice consumption.

The latest dishwasher includes a one-hour wash-and-dry cycle, using QuadWash Pro and Dynamic Heat Dry for efficient cleaning. Notably, key models achieve A-grade energy efficiency across premium and volume segments. For Southeast Asian markets, LG introduces a tailored built-in kitchen collection, including ovens, cooktops, and hoods, targeting both B2B and B2C segments. The Camera Oven stands out with its internal camera, which identifies ingredients and recommends optimal cooking modes, enhancing user convenience.

Immersive Exhibition and AI Home Vision

For the first time, LG hosts live commerce sessions at InnoFest, creating an interactive sales environment. Attendees explore three exhibition zones, showcasing home environments inspired by Korean dramas, which have gained widespread popularity across Asia.

LG’s AI Home vision is demonstrated through ThinQ ON, which connects AI-enabled appliances for integrated home experiences. ThinQ ON has launched in its initial market and will expand across Asia, starting with Australia and Thailand.

As part of its growth strategy, LG is extending its LG Subscribe service, a flexible subscription model for home appliances, to key Asian markets like Malaysia, Thailand, Taiwan, Singapore, and Vietnam. This expansion offers customers access to appliances and full product care, aligning with LG’s focus on long-term innovation beyond products.