Globe Business launches Confluent data platform for PH enterprises

Globe Business has introduced a new partnership with Confluent, unveiling its Managed Data Streaming Platform to empower Philippine enterprises with intelligent transformation capabilities. This innovative infrastructure is specifically designed to support the development of advanced, data-driven AI applications that operate in real-time.

Overcoming the AI data bottleneck

A significant obstacle to AI adoption has been the lack of access to timely and relevant data, with studies indicating that up to 95 percent of AI initiatives fail to meet expectations due to inadequate data feeds. Globe Business’s new platform addresses this issue by providing a foundation for dynamic, high-velocity data streams that can be leveraged to inform business decisions. KD Dizon, Vice President and Head of Globe Business, noted, “By making real-time data an operational reality, we are giving businesses the high-velocity fuel they need to achieve true intelligent transformation.”

Confluent’s data streaming platform, built by the creators of Apache Kafka, enables enterprises to manage and process data in real-time, facilitating the creation of reusable, AI-ready data products. With Confluent’s technology now hosted on Globe’s local Virtual Private Cloud, Philippine businesses can tap into the power of real-time data to drive innovation and growth. As Kamal Brar, Senior Vice President of Partners and Technology Group at Confluent, observed, “AI is only as powerful as the data behind it.”

“Through this collaboration with Globe Business, enterprises in the Philippines can tap into real-time data streams that are secure, reliable, and ready for scale,” Brar added. By adopting a managed approach to data streaming, companies can reduce costs and bypass the need for specialized talent and complex infrastructure, ultimately enabling them to build AI-powered applications more efficiently while ensuring compliance with local data residency regulations.

Early adopters of real-time data streaming have reported significant benefits, including improved inventory accuracy of up to 95 percent and automated customer service requests of up to 80 percent. Notably, companies like Notion have saved hundreds of thousands of dollars annually by switching to managed data streaming. Globe Business itself has seen improvements in efficiency, with 80 percent of its workforce now utilizing AI tools to enhance operations, from hiring to service delivery.

Reducing ownership costs and enabling data residency

This managed approach lowers the total cost of ownership compared to self-managed systems. Enterprises can bypass steep expenses for specialized talent and complex infrastructure.